Top mobile and car technology firms are bracing for the impact of the global financial crisis. But they’re taking this as an opportunity for change.
So what opportunities are there to explore in 2009? At the annual Consumer Electronics Show (CES) last January 8, key car technology executives gathered to discuss pertinent issues about the industry. Dubbed “Connect2Car: The Automobile’s Convergence with Consumer Electronics,” the session focused on improving the efficiency and effectiveness of in-vehicle technologies. Session panelists offered suggestions such as employing more efficient HMI, telematics, and eco-friendly technologies.
The panelists observed that consumers want two things about in-vehicle technologies: luxury and ability to focus on the road. One solution that was brought up is a wireless technology that can foresee and inform one’s vehicle and surrounding vehicles on road conditions such as red lights and icy roads.
The event, held at Las Vegas, Nevada from January 8 to 11, is the world’s biggest exhibition for consumer technology products. In-vehicle gadgets that were exhibited at the CES include, among others: GPS technology, mobile video, security, aftermarket accessories, speakers, and car wireless technology. Among the car gadgets that stood out in the exhibit were the Internet car radio and wireless battery charger.
While there’s good reason for electronics companies to be optimistic despite tough times, I think they shouldn’t take everything sitting down either. A lot of impending problems need to be addressed. I don’t want to sound too pessimistic, but many car owners would rather spend for engine maintenance than buy the latest GPS or Bluetooth-enabled gadgets around. To survive the tough economy, car electronics firms should consider providing consumers first with products catering to their basic needs like safety and security (as opposed to entertainment-geared devices). Adjusting their prices could also be a wise and welcome measure.