New Surround Sound Audio For Your Auto

How about a surround sound format for a great music listening experience while cruising the highway?

The new MPEG Surround format will soon be available to everything that plays digital audio files such as cars, MP3 players, iPods, and cellphones. This format encodes surround sound audio data so that it can be played on compatible stereo systems. It can be also played on non-surround devices like iPods.

Rumor has it that Apple will be one of the newest licensees of the software developed by audio company Fraunhofer. The company, inventor of the MP3 format, has in fact hinted about it.

“There is an unsigned contract with a well-known PC player application,” said Fraunhofer’s Robert Bleidt (photo below) at the recently held Consumer Electronics Show at Las Vegas.